ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Asgard

The Asgard (advice, support, guidance, advocacy, referral and direction) project aims to reduce the number of 16- to 19-year-olds in North East Lincolnshire who repeatedly use the Accident and Emergency (A&E) service.

Employment Other public health Parents Young people England Yorkshire and the Humber

Worklessness Collaborative Programme

The Worklessness Collaborative Programme, funded through the Working Neighbourhoods Fund and managed locally by North East Lincolnshire Council, aimed to reduce overall levels of unemployment in two deprived areas of Grimsby.

Employment Children Parents Service providers England Yorkshire and the Humber

Safe Water System

The Safe Water System (SWS) is a simple, inexpensive water quality intervention, appropriate for the developing world and proven to reduce diarrhoeal disease incidence in users by 22 to 84 per cent.

Infection control Children Parents International

Snack Right

Snack Right was a targeted intervention for the parents and carers of preschool children from deprived neighbourhoods of Cheshire and Merseyside. It aimed for children to replace at least one unhealthy snack each day with a healthy one, ideally with a fruit or vegetable.

Commissioned by ChaMPs, the public health network for Cheshire and Merseyside, and designed by the ChaMPs social marketing group, the project used a mix of fun activity days, competitions and rewards to encourage and maintain healthy snacking behaviours.

Nutrition Children Parents England North West

Food Dudes

Food Dudes is an evidence-based programme designed to improve children’s consumption of fruit and vegetables. 

Nutrition Children Parents Students Teachers International Ireland Wales England

Woodside Gets Active

In February 2008, Telford and Wrekin PCT and Telford and Wrekin Council launched a three-month campaign to increase levels of physical activity amongst children and their parents in Woodside, an area of deprivation with high levels of obesity.

Obesity Physical activity Children Parents England West Midlands

VERB™

This 'for-kids-by-kids' multicultural campaign aimed to increase and maintain physical activity among 'tweens' (children aged 9 to 13). Launched in 2002 by the Centers for Disease Control and Prevention in the US, VERB™ used commercial methods of youth marketing to promote being physically active as cool, fun and a chance to have a good time with friends.

Physical activity Children Parents Young people International

Increasing child restraint use in motor vehicles

This community-based, culturally integrated programme aimed to increase the use of child safety restraints in a Hispanic neighbourhood in the west Dallas area of Texas. Funded in part by the National Highway Traffic Safety Administration, the National Center for Injury Prevention and Control and the Centers for Disease Control and Prevention, the ultimate aim was to reduce the number of child injuries and fatalities occurring due to the lack of use of car seats and booster seats.

Road safety Parents International

Spot of Sun

South East London Cancer Network’s Spot of Sun campaign aimed to raise awareness of the risk factors associated with the development of skin cancer and the early signs of skin cancer, and to promote risk-modifying behaviour among four at-risk groups: sunbed users, young male sun lovers, over-50 male sun lovers, and parents of school-age children.

Cancer Men Parents England Greater London

Get Closer

In 2006/07, the Halton and St Helens area of Merseyside had one of the lowest breastfeeding initiation rates in the UK, at just 37.1 per cent. In response to this, the team at the local primary care trust named breastfeeding initiation as one of their key health priorities and formed a Breastfeeding Taskforce, which set out to understand the lifestyles and values of new mums and ensure their needs were met through the Get Closer social marketing programme.

Breastfeeding Parents Pregnant women Service providers North West