ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Stop While You Shop

To tackle higher rates of smoking common in more deprived areas of Southwark borough, NHS Southwark sought to recruit smokers from these areas into the Stop Smoking Service, where they would be more likely to quit successfully than if they went cold turkey.

Smoking BME Service providers England Greater London

Worklessness Collaborative Programme

The Worklessness Collaborative Programme, funded through the Working Neighbourhoods Fund and managed locally by North East Lincolnshire Council, aimed to reduce overall levels of unemployment in two deprived areas of Grimsby.

Employment Children Parents Service providers England Yorkshire and the Humber

Increasing the uptake of breast screening in Tower Hamlets

In 2005/06 Tower Hamlets had one of the lowest breast screening rates in England. To tackle this, NHS Tower Hamlets took a whole systems approach to ensure that the breast screening process was client-focused.

Cancer Service providers Women England Greater London

Increasing access to dental services

NHS Kensington and Chelsea (NHS KC) worked with social marketing consultancy Lamerton Swales on a project to increase self-referral rates to NHS dental services and improve overall oral health in under 18s and adults.

Other public health Children Men Service providers Women Young people England Greater London

Riders for Health

Riders for Health (Riders) is an international non-governmental organisation (NGO) that works to ensure all health workers in Africa have access to reliable transportation so they can reach the most isolated people with regular and reliable healthcare.

Other public health Service providers International

Early Presentation of Cancer Symptoms Programme

‘Early Presentation of Cancer Symptoms’ is a community-led programme working across deprived communities in North East Lincolnshire. It uses local knowledge and communities to encourage people to present earlier with suspected symptoms of bowel, prostate and gynaecological cancers, with the aim of reducing cancer mortality rates.

Cancer Communities Elderly people Men Service providers Women England Yorkshire and the Humber

cleanyourhands

The cleanyourhands campaign was a national initiative in England and Wales to combat preventable healthcare associated infection by improving the hand hygiene of healthcare staff.

Infection control Employees Service providers Wales England

Time to Change

Time to Change is England's most ambitious programme to end discrimination faced by people who experience mental health problems. It is run by Mind and Rethink, and is funded by the Big Lottery Fund and Comic Relief. It is being evaluated by the Institute of Psychiatry at King's College, London.

The programme of 35 projects involves: local community projects; a national high-profile campaign; a mass-participation physical activity week; legal test cases; and training for student doctors and teachers.

Mental health Communities Employees Families Service providers England

Don’t Just SAY It Matters

‘Don’t Just SAY It Matters’ addresses ethnicity-based health inequalities in New Zealand. It aims to increase cervical screening amongst New Zealand’s Māori and Pacific women by creating an understanding of the importance of screening and enhancing the service to support uptake.

Cancer Families Service providers Women International

Chlamydia Outreach Advice Screening and Treatment (COAST)

As part of England’s National Chlamydia Screening Programme, COAST (Chlamydia Outreach Advice Screening and Treatment) is an innovative, nurse-led scheme designed to make the detection and treatment of chlamydia a simple and straightforward process.

Sexual health and teenage pregnancy Service providers Young people England Yorkshire and the Humber