ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Kiwi Lives

The New Zealand Health Sponsorship Council’s Kiwi Lives campaign aims to prevent and reduce problem gambling and gambling harm. 

Crime and disorder Families Other Service providers International

Health on Tap

Health on Tap was a 2-stage programme lasting over 18 months, including a 7-week trial with a group of care home residents. The programme aimed to increase water intake in older people in residential care, thus reducing falls.

Other public health Elderly people Service providers England East of England

Get Closer

In 2006/07, the Halton and St Helens area of Merseyside had one of the lowest breastfeeding initiation rates in the UK, at just 37.1 per cent. In response to this, the team at the local primary care trust named breastfeeding initiation as one of their key health priorities and formed a Breastfeeding Taskforce, which set out to understand the lifestyles and values of new mums and ensure their needs were met through the Get Closer social marketing programme.

Breastfeeding Parents Pregnant women Service providers North West

Quit for a New Life

NHS Stoke-on-Trent set out to reduce smoking in pregnancy rates in two high prevalence neighbourhoods – Meir and Bentilee. This was achieved through reconfiguring the existing ‘Quit For A New Life’ smoking cessation service and introducing a new style of peer support group (Me2 stop smoking club), which focused on rewarding mums and giving them alternatives to the ‘me time’ that cigarettes can offer.

Smoking Pregnant women Service providers West Midlands

Breast Aware

This project, which was jointly funded by NHS Tameside and Glossop and Tameside Metropolitan Borough Council (MBC), aimed to increase early cancer detection and reduce late presentations and death rates of breast cancer by encouraging women aged 35 to 50 to be breast aware.

Cancer Service providers Women North West

Are you getting it? – Chlamydia screening learning demonstration site

The aim of this project was to increase screening activity within screening sites that are part of the Norfolk and Waveney Chlamydia Screening Programme (NWCSP). The ultimate goal was to help the NWCSP meet increasingly challenging national targets for screening 15- to 24-year-olds in Norfolk and Waveney.

Sexual health and teenage pregnancy Service providers Young people South East