ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Up for It

The UpforIt project was funded by the Kirklees Partnership, which consists of internal stakeholders from Kirklees Council and NHS Kirklees. Using Communities for Health funding, the Partnership established a project in collaboration with The NSMC to halt the year-on-year rise in overweight and obesity levels among 16- to 24-year-olds attending further and higher education (FE and HE) institutions across Kirklees.

Obesity Students Young people England Yorkshire and the Humber

Choose How You Move

Choose How You Move was a council-run initiative to encourage the widespread take-up of sustainable transport options, with the aim of reducing congestion and car dependency, alongside the added benefits of improved health and fitness.

Sustainability Communities Employers Men Students Women Young people England West Midlands

Fuel Zone

To combat the declining number of young people eating school meals, Glasgow City Council’s Direct and Care Services (now Cordia LLP) developed the Fuel Zone concept in Glasgow to revamp the image of the school meals service and reward healthy eating.

Nutrition Other public health Children Students Scotland

Food Dudes

Food Dudes is an evidence-based programme designed to improve children’s consumption of fruit and vegetables. 

Nutrition Children Parents Students Teachers International Ireland Wales England

Pssst! Be Alcohol Aware

In 2007, Liverpool PCT and its key partners launched an innovative social marketing campaign that aimed to encourage students to behave responsibly towards alcohol consumption.

Alcohol Students North West

Bostin Value

This Big Lottery-funded project aimed to improve fruit and vegetable consumption in Hawbush, a deprived neighbourhood in Dudley.

Nutrition Children Parents Students West Midlands

truth®

Launched in February 2000 by the American Legacy Foundation, truth® is the largest national youth smoking prevention campaign in the US and the only national prevention campaign not directed by the tobacco industry.

Smoking Children Students Young people International