ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Asgard

The Asgard (advice, support, guidance, advocacy, referral and direction) project aims to reduce the number of 16- to 19-year-olds in North East Lincolnshire who repeatedly use the Accident and Emergency (A&E) service.

Employment Other public health Parents Young people England Yorkshire and the Humber

Program H

Program H aims to prevent and reduce the prevalence of HIV/STIs by questioning male gender norms. There is a strong link between gender attitudes toward sexuality and HIV risk behaviours, such as non-condom use.

Sexual health and teenage pregnancy Men Young people International

Reducing graffiti vandalism

In 2006, Brent Council was spending approximately £450,000 a year cleaning up graffiti. A review by Brent’s Anti-Social Behaviour Steering Group led to the formation in 2007 of the Brent Graffiti Partnership Board, a multi-agency partnership aimed at reducing graffiti in the borough.

Crime and disorder Young people England Greater London

Increasing access to dental services

NHS Kensington and Chelsea (NHS KC) worked with social marketing consultancy Lamerton Swales on a project to increase self-referral rates to NHS dental services and improve overall oral health in under 18s and adults.

Other public health Children Men Service providers Women Young people England Greater London

THINK!

In 2000 the UK Department for Transport (DfT) developed a marketing and communications programme to reduce the number of deaths and injuries on the roads. This broad suite of campaigns, each with its own specific behaviour change objective, was developed under the unifying ’THINK!’ brand, which formed part of the Government’s 2000 road safety strategy, Tomorrow’s Roads: Safer for Everyone.

Road safety Children Men Women Young people UK: National Wales England

Up for It

The UpforIt project was funded by the Kirklees Partnership, which consists of internal stakeholders from Kirklees Council and NHS Kirklees. Using Communities for Health funding, the Partnership established a project in collaboration with The NSMC to halt the year-on-year rise in overweight and obesity levels among 16- to 24-year-olds attending further and higher education (FE and HE) institutions across Kirklees.

Obesity Students Young people England Yorkshire and the Humber

Choose How You Move

Choose How You Move was a council-run initiative to encourage the widespread take-up of sustainable transport options, with the aim of reducing congestion and car dependency, alongside the added benefits of improved health and fitness.

Sustainability Communities Employers Men Students Women Young people England West Midlands

Chlamydia Outreach Advice Screening and Treatment (COAST)

As part of England’s National Chlamydia Screening Programme, COAST (Chlamydia Outreach Advice Screening and Treatment) is an innovative, nurse-led scheme designed to make the detection and treatment of chlamydia a simple and straightforward process.

Sexual health and teenage pregnancy Service providers Young people England Yorkshire and the Humber

VERB™

This 'for-kids-by-kids' multicultural campaign aimed to increase and maintain physical activity among 'tweens' (children aged 9 to 13). Launched in 2002 by the Centers for Disease Control and Prevention in the US, VERB™ used commercial methods of youth marketing to promote being physically active as cool, fun and a chance to have a good time with friends.

Physical activity Children Parents Young people International

Sub21

This award-winning social marketing project aimed to reduce underage street drinking and antisocial behaviour in North Tyneside.

Alcohol Crime and disorder Young people England North East