ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Food Dudes

Food Dudes is an evidence-based programme designed to improve children’s consumption of fruit and vegetables. 

Nutrition Children Parents Students Teachers International Ireland Wales England

Kiwi Lives

The New Zealand Health Sponsorship Council’s Kiwi Lives campaign aims to prevent and reduce problem gambling and gambling harm. 

Crime and disorder Families Other Service providers International

VERB™

This 'for-kids-by-kids' multicultural campaign aimed to increase and maintain physical activity among 'tweens' (children aged 9 to 13). Launched in 2002 by the Centers for Disease Control and Prevention in the US, VERB™ used commercial methods of youth marketing to promote being physically active as cool, fun and a chance to have a good time with friends.

Physical activity Children Parents Young people International

Increasing child restraint use in motor vehicles

This community-based, culturally integrated programme aimed to increase the use of child safety restraints in a Hispanic neighbourhood in the west Dallas area of Texas. Funded in part by the National Highway Traffic Safety Administration, the National Center for Injury Prevention and Control and the Centers for Disease Control and Prevention, the ultimate aim was to reduce the number of child injuries and fatalities occurring due to the lack of use of car seats and booster seats.

Road safety Parents International

Save the Crabs – Then Eat ‘Em

The Academy for Educational Development, a non-profit organisation specialising in social change communications, implemented a campaign to reduce nutrient pollution flowing into the Chesapeake Bay from residential sources in the greater Washington D.C. area.

Sustainability Communities International

Successful Students Through Healthy Food Policies

California Project LEAN’s (CPL) 'Successful Students Through Healthy Food Policies' programme used a social marketing approach to move local school board members to establish and enforce school nutrition policies.

Nutrition Teachers International

Take Charge. Take the Test.

The Centers for Disease Control and Prevention implemented a one-year social marketing campaign in Cleveland (OH) and Philadelphia (PA) to increase HIV testing in African American women at high risk for HIV infection.

Launched in 2006, the ‘Take Charge. Take the Test.’ campaign promoted HIV testing and information seeking through telephone hotlines; a website; community partnerships; events; and print, radio and outdoor advertising.

Results:

Sexual health and teenage pregnancy BME International

truth®

Launched in February 2000 by the American Legacy Foundation, truth® is the largest national youth smoking prevention campaign in the US and the only national prevention campaign not directed by the tobacco industry.

Smoking Children Students Young people International

It's not OK

The It’s not OK campaign is a community-driven effort to reduce family violence in New Zealand. It is about challenging attitudes and behaviour that tolerate any kind of family violence. 

Other public health Communities Families Men International