The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.
To combat the declining number of young people eating school meals, Glasgow City Council’s Direct and Care Services (now Cordia LLP) developed the Fuel Zone concept in Glasgow to revamp the image of the school meals service and reward healthy eating.
The West of Scotland Cancer Awareness Project was a multi-component, early cancer detection campaign aimed at encouraging at-risk populations living in the West of Scotland to present earlier to the NHS if experiencing the signs and symptoms of oral cancer.
Give It Up For Baby is a partnership incentive scheme that supports smoking cessation in pregnant smokers. An incentive of £12.50 per week is paid for every week a woman demonstrates she is smoke-free throughout the pregnancy and for 3 months after the birth of the baby. The incentive is redeemed via a National Entitlement Card at local Asda supermarkets against fresh food and groceries.
