ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Asgard

The Asgard (advice, support, guidance, advocacy, referral and direction) project aims to reduce the number of 16- to 19-year-olds in North East Lincolnshire who repeatedly use the Accident and Emergency (A&E) service.

Employment Other public health Parents Young people England Yorkshire and the Humber

Reducing graffiti vandalism

In 2006, Brent Council was spending approximately £450,000 a year cleaning up graffiti. A review by Brent’s Anti-Social Behaviour Steering Group led to the formation in 2007 of the Brent Graffiti Partnership Board, a multi-agency partnership aimed at reducing graffiti in the borough.

Crime and disorder Young people England Greater London

Stop While You Shop

To tackle higher rates of smoking common in more deprived areas of Southwark borough, NHS Southwark sought to recruit smokers from these areas into the Stop Smoking Service, where they would be more likely to quit successfully than if they went cold turkey.

Smoking BME Service providers England Greater London

Worklessness Collaborative Programme

The Worklessness Collaborative Programme, funded through the Working Neighbourhoods Fund and managed locally by North East Lincolnshire Council, aimed to reduce overall levels of unemployment in two deprived areas of Grimsby.

Employment Children Parents Service providers England Yorkshire and the Humber

Increasing the uptake of breast screening in Tower Hamlets

In 2005/06 Tower Hamlets had one of the lowest breast screening rates in England. To tackle this, NHS Tower Hamlets took a whole systems approach to ensure that the breast screening process was client-focused.

Cancer Service providers Women England Greater London

Increasing access to dental services

NHS Kensington and Chelsea (NHS KC) worked with social marketing consultancy Lamerton Swales on a project to increase self-referral rates to NHS dental services and improve overall oral health in under 18s and adults.

Other public health Children Men Service providers Women Young people England Greater London

THINK!

In 2000 the UK Department for Transport (DfT) developed a marketing and communications programme to reduce the number of deaths and injuries on the roads. This broad suite of campaigns, each with its own specific behaviour change objective, was developed under the unifying ’THINK!’ brand, which formed part of the Government’s 2000 road safety strategy, Tomorrow’s Roads: Safer for Everyone.

Road safety Children Men Women Young people UK: National Wales England

Up for It

The UpforIt project was funded by the Kirklees Partnership, which consists of internal stakeholders from Kirklees Council and NHS Kirklees. Using Communities for Health funding, the Partnership established a project in collaboration with The NSMC to halt the year-on-year rise in overweight and obesity levels among 16- to 24-year-olds attending further and higher education (FE and HE) institutions across Kirklees.

Obesity Students Young people England Yorkshire and the Humber

Choose How You Move

Choose How You Move was a council-run initiative to encourage the widespread take-up of sustainable transport options, with the aim of reducing congestion and car dependency, alongside the added benefits of improved health and fitness.

Sustainability Communities Employers Men Students Women Young people England West Midlands

Be A Star

Commissioned by Central Lancashire Primary Care Trust (PCT), in partnership with Little Angels breastfeeding peer support organisation and The Hub social marketing agency, Be A Star promotes breastfeeding amongst 16- to 25-year-old mothers.

Breastfeeding Women England North West