ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Woodside Gets Active

In February 2008, Telford and Wrekin PCT and Telford and Wrekin Council launched a three-month campaign to increase levels of physical activity amongst children and their parents in Woodside, an area of deprivation with high levels of obesity.

Obesity Physical activity Children Parents England West Midlands

Smarter Travel Sutton

Travel Sutton aimed to encourage a whole community to cycle, walk or use public transport for some of their trips. Funded by Transport for London and delivered in partnership with Sutton Council, the 3-year programme challenged the 184,500 residents of the London Borough of Sutton to reduce car use and traffic congestion.

Physical activity Sustainability England Greater London

Change4Life

Change4Life is England’s first ever national social marketing campaign to reduce obesity. In designing it, the Department of Health and its agencies drew on academic and commercial sector expertise, behaviour change theory and evidence from other successful behaviour change campaigns, and commissioned a substantial and ongoing programme of research among the target audiences.

Obesity BME Families Pregnant women Wales England

Sub21

This award-winning social marketing project aimed to reduce underage street drinking and antisocial behaviour in North Tyneside.

Alcohol Crime and disorder Young people England North East

Health on Tap

Health on Tap was a 2-stage programme lasting over 18 months, including a 7-week trial with a group of care home residents. The programme aimed to increase water intake in older people in residential care, thus reducing falls.

Other public health Elderly people Service providers England East of England

Spot of Sun

South East London Cancer Network’s Spot of Sun campaign aimed to raise awareness of the risk factors associated with the development of skin cancer and the early signs of skin cancer, and to promote risk-modifying behaviour among four at-risk groups: sunbed users, young male sun lovers, over-50 male sun lovers, and parents of school-age children.

Cancer Men Parents England Greater London

Fight Back

As part of their PRIME programme to reduce health inequalities in the area, NHS Birmingham East and North (NHS BEN) worked in partnership with healthcare consultancy Dr Foster Intelligence to design and deliver a social marketing campaign to reduce smoking prevalence in male routine and manual workers, aged 35 to 55 and living in deprived wards of the NHS BEN area.

Smoking Men England West Midlands

Hinduism and H20

Run as a partnership between the London Sustainability Exchange and Thames Water, Hinduism and H2O aimed to promote water conservation with Hindu communities in East London, by making the link between scripture and sustainable consumption.

Sustainability Other England Greater London

Love Your Mouth

Love Your Mouth was a pilot initiative funded by Cancer Research UK to promote early detection of oral cancer in the North East of England.

Cancer England North East

EcoTeams

EcoTeams originated in the Netherlands in the 1990s and since then over 150,000 people have participated worldwide. This case study examines EcoTeams’ development in the UK between 2005 and 2008, which tested three models of delivery: standalone, semi-facilitated and fully-facilitated.

Sustainability Communities England