ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Be A Star

Commissioned by Central Lancashire Primary Care Trust (PCT), in partnership with Little Angels breastfeeding peer support organisation and The Hub social marketing agency, Be A Star promotes breastfeeding amongst 16- to 25-year-old mothers.

Breastfeeding Women England North West

Snack Right

Snack Right was a targeted intervention for the parents and carers of preschool children from deprived neighbourhoods of Cheshire and Merseyside. It aimed for children to replace at least one unhealthy snack each day with a healthy one, ideally with a fruit or vegetable.

Commissioned by ChaMPs, the public health network for Cheshire and Merseyside, and designed by the ChaMPs social marketing group, the project used a mix of fun activity days, competitions and rewards to encourage and maintain healthy snacking behaviours.

Nutrition Children Parents England North West

Get Closer

In 2006/07, the Halton and St Helens area of Merseyside had one of the lowest breastfeeding initiation rates in the UK, at just 37.1 per cent. In response to this, the team at the local primary care trust named breastfeeding initiation as one of their key health priorities and formed a Breastfeeding Taskforce, which set out to understand the lifestyles and values of new mums and ensure their needs were met through the Get Closer social marketing programme.

Breastfeeding Parents Pregnant women Service providers North West

Pssst! Be Alcohol Aware

In 2007, Liverpool PCT and its key partners launched an innovative social marketing campaign that aimed to encourage students to behave responsibly towards alcohol consumption.

Alcohol Students North West

Roy Castle Fag Ends Knowsley

In 2006, 32.6 per cent of people in Knowsley were defined as being current smokers. To tackle this, a unique partnership was established in 2006 between NHS Knowsley, Knowsley Council and the Roy Castle Lung Cancer Foundation’s ‘Fag Ends’.

Smoking Men Women North West

Breast Aware

This project, which was jointly funded by NHS Tameside and Glossop and Tameside Metropolitan Borough Council (MBC), aimed to increase early cancer detection and reduce late presentations and death rates of breast cancer by encouraging women aged 35 to 50 to be breast aware.

Cancer Service providers Women North West

Lose the Fags

NHS Stockport set out to increase the number of residents (particularly men and women with preschool age children) accessing smoking cessation services in Brinnington, an estate in the north of Stockport with a particularly high smoking prevalence.

Smoking Men Parents Women North West