ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Activmob

The initiative was designed to support people with shared interests. It helped link people up and get them to help each other in being active in their everyday lives, realising that they could still be active even if they were not comfortable with more formal activities, like going to the gym or to fitness or exercise classes.

Other public health Physical activity Communities South East

Increasing the uptake of school meals in South Tyneside, Gateshead and Sunderland

The aim of this project was to use a social marketing approach to help the three local authorities – Gateshead, Sunderland and South Tyneside – increase uptake of school meals.

Nutrition Children Teachers South East

Vitality

Vitality is a holistic health and wellbeing service for South West Essex, which supports individuals to improve their health by making simple lifestyle changes.

The service was developed as a result of a research exercise to understand barriers to quitting smoking. However, this research identified that residents did not want a service directed only at smoking cessation. Instead they wanted a lifestyle programme that integrated healthy eating, smoking cessation, exercise and alcohol advice.

Obesity Physical activity Smoking Men Pregnant women Women South East

Are you getting it? – Chlamydia screening learning demonstration site

The aim of this project was to increase screening activity within screening sites that are part of the Norfolk and Waveney Chlamydia Screening Programme (NWCSP). The ultimate goal was to help the NWCSP meet increasingly challenging national targets for screening 15- to 24-year-olds in Norfolk and Waveney.

Sexual health and teenage pregnancy Service providers Young people South East

Breastfeeding learning demonstration site

This project aimed to increase exclusive breastfeeding at six to eight weeks among women who initiate breastfeeding, and to increase the length of time that mothers breastfeed (exclusively and partially) to six months and beyond.

Breastfeeding Children Men Parents Pregnant women South East