The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.
The Asgard (advice, support, guidance, advocacy, referral and direction) project aims to reduce the number of 16- to 19-year-olds in North East Lincolnshire who repeatedly use the Accident and Emergency (A&E) service.
The Worklessness Collaborative Programme, funded through the Working Neighbourhoods Fund and managed locally by North East Lincolnshire Council, aimed to reduce overall levels of unemployment in two deprived areas of Grimsby.
The UpforIt project was funded by the Kirklees Partnership, which consists of internal stakeholders from Kirklees Council and NHS Kirklees. Using Communities for Health funding, the Partnership established a project in collaboration with The NSMC to halt the year-on-year rise in overweight and obesity levels among 16- to 24-year-olds attending further and higher education (FE and HE) institutions across Kirklees.
‘Early Presentation of Cancer Symptoms’ is a community-led programme working across deprived communities in North East Lincolnshire. It uses local knowledge and communities to encourage people to present earlier with suspected symptoms of bowel, prostate and gynaecological cancers, with the aim of reducing cancer mortality rates.
As part of England’s National Chlamydia Screening Programme, COAST (Chlamydia Outreach Advice Screening and Treatment) is an innovative, nurse-led scheme designed to make the detection and treatment of chlamydia a simple and straightforward process.
Doncaster PCT’s Early Detection of Lung Cancer intervention aimed to increase early detection of the disease in the area, by increasing the number of people with potential symptoms (namely a cough that lasts more than three weeks) presenting to their GP.
The aim of NHS Kirklees’ reaching routine and manual workers that want to stop smoking project was to increase the number of routine and manual (R&M) workers accessing the NHS Kirklees Stop Smoking Service.
