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ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Be A Star

Commissioned by Central Lancashire Primary Care Trust (PCT), in partnership with Little Angels breastfeeding peer support organisation and The Hub social marketing agency, Be A Star promotes breastfeeding amongst 16- to 25-year-old mothers.

Breastfeeding Women England North West

Get Closer

In 2006/07, the Halton and St Helens area of Merseyside had one of the lowest breastfeeding initiation rates in the UK, at just 37.1 per cent. In response to this, the team at the local primary care trust named breastfeeding initiation as one of their key health priorities and formed a Breastfeeding Taskforce, which set out to understand the lifestyles and values of new mums and ensure their needs were met through the Get Closer social marketing programme.

Breastfeeding Parents Pregnant women Service providers North West

Breastfeeding learning demonstration site

This project aimed to increase exclusive breastfeeding at six to eight weeks among women who initiate breastfeeding, and to increase the length of time that mothers breastfeed (exclusively and partially) to six months and beyond.

Breastfeeding Children Men Parents Pregnant women South East
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