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ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Reducing graffiti vandalism

In 2006, Brent Council was spending approximately £450,000 a year cleaning up graffiti. A review by Brent’s Anti-Social Behaviour Steering Group led to the formation in 2007 of the Brent Graffiti Partnership Board, a multi-agency partnership aimed at reducing graffiti in the borough.

Crime and disorder Young people England Greater London

Kiwi Lives

The New Zealand Health Sponsorship Council’s Kiwi Lives campaign aims to prevent and reduce problem gambling and gambling harm. 

Crime and disorder Families Other Service providers International

Sub21

This award-winning social marketing project aimed to reduce underage street drinking and antisocial behaviour in North Tyneside.

Alcohol Crime and disorder Young people England North East
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