ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Safe Water System

The Safe Water System (SWS) is a simple, inexpensive water quality intervention, appropriate for the developing world and proven to reduce diarrhoeal disease incidence in users by 22 to 84 per cent.

Infection control Children Parents International

cleanyourhands

The cleanyourhands campaign was a national initiative in England and Wales to combat preventable healthcare associated infection by improving the hand hygiene of healthcare staff.

Infection control Employees Service providers Wales England

PSI/Kenya insecticide-treated net social marketing programme

In 2002 the UK Department for International Development in Kenya commissioned the Population Services International (PSI/Kenya) for an intensive five-year effort to implement the world’s largest insecticide-treated net (ITN) social marketing programme. The programme’s mandate was to reduce the incidence of malaria, especially among pregnant women and children under five, by creating a culture of ITN use.

Infection control Children Pregnant women International