ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Snack Right

Snack Right was a targeted intervention for the parents and carers of preschool children from deprived neighbourhoods of Cheshire and Merseyside. It aimed for children to replace at least one unhealthy snack each day with a healthy one, ideally with a fruit or vegetable.

Commissioned by ChaMPs, the public health network for Cheshire and Merseyside, and designed by the ChaMPs social marketing group, the project used a mix of fun activity days, competitions and rewards to encourage and maintain healthy snacking behaviours.

Nutrition Children Parents England North West

Experience Food at Work

‘Experience Food at Work’ was a pilot initiative that aimed to improve workplace eating behaviours at the Breckland District Council offices in Norfolk. Led by London-based design and behaviour change consultancy Uscreates, the project used creative research and co-design techniques to develop innovative methods to improve eating behaviours, such as encouraging staff to eat more fruit and vegetables during the work day and take lunch away from their workstation.

Nutrition Employers England East of England

Fuel Zone

To combat the declining number of young people eating school meals, Glasgow City Council’s Direct and Care Services (now Cordia LLP) developed the Fuel Zone concept in Glasgow to revamp the image of the school meals service and reward healthy eating.

Nutrition Other public health Children Students Scotland

Food Dudes

Food Dudes is an evidence-based programme designed to improve children’s consumption of fruit and vegetables. 

Nutrition Children Parents Students Teachers International Ireland Wales England

Successful Students Through Healthy Food Policies

California Project LEAN’s (CPL) 'Successful Students Through Healthy Food Policies' programme used a social marketing approach to move local school board members to establish and enforce school nutrition policies.

Nutrition Teachers International

Bostin Value

This Big Lottery-funded project aimed to improve fruit and vegetable consumption in Hawbush, a deprived neighbourhood in Dudley.

Nutrition Children Parents Students West Midlands

Increasing the uptake of school meals in South Tyneside, Gateshead and Sunderland

The aim of this project was to use a social marketing approach to help the three local authorities – Gateshead, Sunderland and South Tyneside – increase uptake of school meals.

Nutrition Children Teachers South East