ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Up for It

The UpforIt project was funded by the Kirklees Partnership, which consists of internal stakeholders from Kirklees Council and NHS Kirklees. Using Communities for Health funding, the Partnership established a project in collaboration with The NSMC to halt the year-on-year rise in overweight and obesity levels among 16- to 24-year-olds attending further and higher education (FE and HE) institutions across Kirklees.

Obesity Students Young people England Yorkshire and the Humber

Fit Fans

Launched in March 2009 by NHS Hull, Fit Fans is a free weight management service designed primarily for men aged 40 to 65 who want to lose weight.

Obesity Physical activity Men England Yorkshire and the Humber

Woodside Gets Active

In February 2008, Telford and Wrekin PCT and Telford and Wrekin Council launched a three-month campaign to increase levels of physical activity amongst children and their parents in Woodside, an area of deprivation with high levels of obesity.

Obesity Physical activity Children Parents England West Midlands

Change4Life

Change4Life is England’s first ever national social marketing campaign to reduce obesity. In designing it, the Department of Health and its agencies drew on academic and commercial sector expertise, behaviour change theory and evidence from other successful behaviour change campaigns, and commissioned a substantial and ongoing programme of research among the target audiences.

Obesity BME Families Pregnant women Wales England

Vitality

Vitality is a holistic health and wellbeing service for South West Essex, which supports individuals to improve their health by making simple lifestyle changes.

The service was developed as a result of a research exercise to understand barriers to quitting smoking. However, this research identified that residents did not want a service directed only at smoking cessation. Instead they wanted a lifestyle programme that integrated healthy eating, smoking cessation, exercise and alcohol advice.

Obesity Physical activity Smoking Men Pregnant women Women South East