The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.
The Asgard (advice, support, guidance, advocacy, referral and direction) project aims to reduce the number of 16- to 19-year-olds in North East Lincolnshire who repeatedly use the Accident and Emergency (A&E) service.
NHS Kensington and Chelsea (NHS KC) worked with social marketing consultancy Lamerton Swales on a project to increase self-referral rates to NHS dental services and improve overall oral health in under 18s and adults.
Riders for Health (Riders) is an international non-governmental organisation (NGO) that works to ensure all health workers in Africa have access to reliable transportation so they can reach the most isolated people with regular and reliable healthcare.
‘Taxi!’ was a one-year pilot project developed by the Walsall Council Creative Development Team to encourage local taxi drivers to review their lifestyle and make positive changes.
To combat the declining number of young people eating school meals, Glasgow City Council’s Direct and Care Services (now Cordia LLP) developed the Fuel Zone concept in Glasgow to revamp the image of the school meals service and reward healthy eating.
Health on Tap was a 2-stage programme lasting over 18 months, including a 7-week trial with a group of care home residents. The programme aimed to increase water intake in older people in residential care, thus reducing falls.
This project was the third part of a social marketing campaign commissioned by The Modernisation Initiative, a three-year programme funded by Guy's and St Thomas' Charity to improve healthcare in Lambeth and Southwark. The project aimed to encourage blood pressure checks among white men aged 35 to 65.
The initiative was designed to support people with shared interests. It helped link people up and get them to help each other in being active in their everyday lives, realising that they could still be active even if they were not comfortable with more formal activities, like going to the gym or to fitness or exercise classes.
The It’s not OK campaign is a community-driven effort to reduce family violence in New Zealand. It is about challenging attitudes and behaviour that tolerate any kind of family violence.
