ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Program H

Program H aims to prevent and reduce the prevalence of HIV/STIs by questioning male gender norms. There is a strong link between gender attitudes toward sexuality and HIV risk behaviours, such as non-condom use.

Sexual health and teenage pregnancy Men Young people International

Chlamydia Outreach Advice Screening and Treatment (COAST)

As part of England’s National Chlamydia Screening Programme, COAST (Chlamydia Outreach Advice Screening and Treatment) is an innovative, nurse-led scheme designed to make the detection and treatment of chlamydia a simple and straightforward process.

Sexual health and teenage pregnancy Service providers Young people England Yorkshire and the Humber

Will Balbir Pasha Get AIDS?

The ‘Will Balbir Pasha Get AIDS?’ campaign formed part of PSI India’s Operation Lighthouse, an HIV/AIDS prevention programme implemented in 12 major port communities in India. The programme aimed to reduce rates of unsafe sex by motivating people to consistently use condoms, call the confidential HIV/AIDS hotline, and use the Voluntary Counselling and Treatment services.

Sexual health and teenage pregnancy Men International

Design and Sexual Health (DaSH)

The DaSH (Design and Sexual Health) programme was an innovative partnership between Design Options and Gateshead PCT to design a new genito-urinary medicine and sexual health service for Gateshead.

Without its own service, residents of Gateshead had to travel to Newcastle or South Shields to be tested and treated for sexually-transmitted infections. Recognising the problem, the Department of Health provided funding to develop a new service in Gateshead.

Sexual health and teenage pregnancy Children Men Other Young people North East

Take Charge. Take the Test.

The Centers for Disease Control and Prevention implemented a one-year social marketing campaign in Cleveland (OH) and Philadelphia (PA) to increase HIV testing in African American women at high risk for HIV infection.

Launched in 2006, the ‘Take Charge. Take the Test.’ campaign promoted HIV testing and information seeking through telephone hotlines; a website; community partnerships; events; and print, radio and outdoor advertising.

Results:

Sexual health and teenage pregnancy BME International

Are you getting it? – Chlamydia screening learning demonstration site

The aim of this project was to increase screening activity within screening sites that are part of the Norfolk and Waveney Chlamydia Screening Programme (NWCSP). The ultimate goal was to help the NWCSP meet increasingly challenging national targets for screening 15- to 24-year-olds in Norfolk and Waveney.