Mike Hope

Social Marketing Expert and Trainer

Mike has worked with the NSMC since 2008, first as the North Western Development & Support Manager and then as an Associate. As the North West lead, Mike helped eleven Primary Care Trusts develop programmes to tackle a range of behavioural challenges on alcohol, smoking cessation, healthy weight, oral health, cardiovascular disease and cancer. Subsequently, he has continued to promote social marketing both in the UK and abroad, including delivering training courses in Sierra Leone and Panama.

Most recently Mike has worked with the NSMC to deliver a range of social marketing training course across the UK as well as carrying out primary research to support our school attendance work in Stoke-on-Trent. 

Prior to joining The NSMC, Mike was an Assistant Director on the National Primary Care Development Team's Healthy Communities Collaborative - a programme that established community-led initiatives to improve health and well-being. Mike has also worked in Welfare Rights advice with Action for Blind People, local authorities and the Citizens Advice Bureau. He is a graduate in Peace Studies and also holds a Diploma in Management.