Delivering Behaviour Change Using Social Marketing

Summer School: London, 23rd-25rd July

This three-day intensive course in London is designed for people who want to understand the core concepts of Social Marketing and then apply them to plan, implement and evaluate their own behaviour change programmes.

The course will be delivered with a global audience perspective. The content will focus on the application of Social Marketing to achieve behaviour change in a broad range of fields including health, environment, social justice, and social development reflecting the UN Sustainable Development Goals.

You will explore the six core concepts of Social Marketing and how to apply them to a wide number of behavioural challenges. 

This course will provide you with the skills to set behavioural goals, segment your target audiences, carry out research and develop interventions that can be implemented effectively and evaluated efficiently.

The course will be highly interactive using tutor presentations, case studies, reviews and evaluations, Q&A sessions with tutors, research from live projects, films of social marketing projects and individual and group work

This new course is one of the first courses in the world to be endorsed by the International Social Marketing Association and European Social Marketing Association.

The cost of course varies between £399 and £799 (excluding 20% Value Added Tax). The course rate is dependent on attendee’s residence of a low, lower middle or upper middle income country as designated by the World Bank. A discount of 25% is available to students or recent graduates.

For more information, or if you have any questions, please contact

This course can only be booked through a dedicated website. Click here to access more the booking page.

Course Tutors

The three-teaching staff for the course are:  Professor Jeff French an internationally recognised Social Marketing expert and published author, speaker and practitioner, John Bromley, Director of the NSMC who has had over twenty years developing, implementing and evaluation behaviour change projects and John Landels, a practitioner of Social Marketing and the head of training at the NSMC.