The NSMC trains Royal Rangers in Jordan

We have just completed a "Train to Deliver" social marketing course for the Jordanian Royal Rangers in Amman.  The Royal Rangers are responsible for protecting Jordan's natural environment and resources.  We have been working with them specifically to develop behaviour change programmes to stop pollution and the theft of Jordan's precious water supplies.  

NSMC working to improve water efficiency in Jordan

The NSMC is now working with the Jordan Social Marketing Center and Tetratech on a USAID funded project to improve water efficiency in households, industry and the service sector in Jordan.  Jordan is a "water poor" country that rations water to nearly all of its population.  Most households are supplied with water once a week this is then stored in water in tanks often on the roof.

Using social marketing to stop people volunteering!

‘You want to stop young people from volunteering in overseas orphanages, shouldn’t it be the other way round?’ This is the usual response I get when I tell people about one of our latest projects.

NSMC back in Jordan

The NSMC is currently working with the Jordan Social Marketing Center (JSMC) on a number of water and energy projects designed to deliver behaviour change on people's use of Jordan's scarce natural resources.  Jordan is one of the most "resource poor" countries in the world and has water rationing across the whole country.  It imports over 97% of all its energy and has experienced challenges over the last few years from high levels of inward migration because of the Syrian civil war.

Breastfeeding Stars

The only time that I recall some of our most successful projects is when I am training and I am using one of a past social marketing interventions to explain or demonstrate a core concept.  One of the most innovative projects of the last decade was the "Be a star" breastfeeding programme.  Based in Lancashire and in partnership with the Little Angels breastfeeding peer support organisation and The Hub, the programme promotes breastfeeding amongst 16- to 25-year-old mothers. 

NSMC Delivers new Social Marketing Strategy for MSF South Africa

We have almost completed a new social marketing strategy for Medecins sans Frrontieres in Rustenburg South Africa.  The project's aim was to increase the number of women who had suffered gender based violence to access new medical and counseling care centers setup close to the towns of the mining belt close to Rustenburg in South Africa.

NSMC trains health promoters in Rustenburg South Africa

The NSMC has now spent over two weeks working with Doctors Without Borders in South Africa to train their health promotion workers to interview women who have been the victim of gender based violence.  The aim of the project is to get more women who have been abused into dedicated clinic's set-up by MSF and the Department of Health in and around Rustenburg.  We are hoping these interviews with people in the target population will provide us with enough insight to develop a fully fledged social marketing programme.

Some reflections on the 5th World Social Marketing Conference

A couple of weeks ago we were in Washington D.C. for the 5th World Social Marketing Conference. It seems like just yesterday that The NSMC was organising the 1st World Conference in Brighton and over the past decade the conference has been held in Ireland, Canada and Australia and now it was the USA’s turn to host the event.

Below, Dr Rowena Merritt of The NSMC, reflects on the conference:

NSMC working in South Africa with Medecins Sans Frontieres

The NSMC are currently working with the highly respected Doctors without Borders (Medecins Sans Frontieres) on a project in the platinum mining belt in South Africa.  The aim of this project based in Rustenburg is to get women and men who have been raped or suffered sexual abuse to attend specially designed MSF clinics that provide essential medical and counselling support.  Despite the fact that recent statistics show that around 40% of women in the area have been sexually assaulted at some point in their lifetime, the numbers of people coming to the centre are still relatively low.

New NSMC Masterclasses and Training Courses to be launched at the World Social Marketing Conference

We are delighted to announce that Professor Jeff French, the founding director of The NSMC, is coming back to give a series of masterclasses on social marketing over the next few months.

Jeff is a global thought leader in the fields of behavioural influence, social marketing and social programme planning.  As well as publishing over 90 academic papers and five books, Jeff is a visiting Professor at Brighton University and a Fellow at Kings College London University.