Effectively Engaging People: Interviews with Social Marketing Experts

Originally produced for the World Social Marketing Conference in 2008, this report features the insights of many of the world's top social marketeers.

Business Success and Employee Wellbeing

This NSMC report argues that there is both an economic incentive and moral imperative for employers to take care of their workers' health.

Building Effective Organisations

This report brings together the key findings from an NSMC study into how public sector organisations can use marketing to bring about behaviour change.

Social Marketing Benchmark Criteria

Based on the original six-point criteria by Alan Andreason, our Benchmark Criteria set out the key elements which comprise every successful social marketing programme.

Beacon Partnership Projects

This booklet outlines the work of the ten Beacon Parternship Projects established by the NSMC to demonstrate best practice in partnership working for social marketing.

Auditing Behaviour Change

This National Audit Office (NAO) report is designed to help government departments implement behaviour change programmes. 

Big Pocket Guide to Social Marketing

Packed with real life case studies, this popular guide will give you a good overall understanding of social marketing and how you can use it to change or sustain behaviours.