Originally produced for the World Social Marketing Conference in 2008, this report features the insights of many of the world's top social marketeers.
This NSMC report argues that there is both an economic incentive and moral imperative for employers to take care of their workers' health.
This report brings together the key findings from an NSMC study into how public sector organisations can use marketing to bring about behaviour change.
Based on the original six-point criteria by Alan Andreason, our Benchmark Criteria set out the key elements which comprise every successful social marketing programme.
This booklet outlines the work of the ten Beacon Parternship Projects established by the NSMC to demonstrate best practice in partnership working for social marketing.
This National Audit Office (NAO) report is designed to help government departments implement behaviour change programmes.
Packed with real life case studies, this popular guide will give you a good overall understanding of social marketing and how you can use it to change or sustain behaviours.