Criteria for success

The NSMC has reviewed behaviour change programmes to discover the secrets of success.

Interventions with real impact featured all or many of the following: 

1. Clear behavioural goals 
2. Customer orientation 
3. Theory 
4. Insight 
5. Exchange 
6. Competition 
7. Segmentation 
8. Methods mix 

These benchmark criteria are not just a tick-box checklist, but concepts that work together to make social marketing programmes more effective.