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Program H aims to prevent and reduce the prevalence of HIV/STIs by questioning male gender norms. There is a strong link between gender attitudes toward sexuality and HIV risk behaviours, such as non-condom use.

The Agita São Paulo programme was developed in 1996 to combat the low levels of physical activity amongst residents of the Brazilian state of São Paulo.

In Motion was developed by King County's public transportation agency, Metro Transit. It applies community-based social marketing techniques to encourage residents to choose alternative modes of transportation instead of drive-alone travel (single occupancy car use).

Following the detection of the invasive algae, didymo, in New Zealand's South Island, the Ministry of Agriculture and Forestry's biosecurity communications team developed a social marketing campaign aimed at preventing its spread.

Riders for Health (Riders) is an international non-governmental organisation (NGO) that works to ensure all health workers in Africa have access to reliable transportation so they can reach the most isolated people with regular and reliable healthcare.

The Safe Water System (SWS) is a simple, inexpensive water quality intervention, appropriate for the developing world and proven to reduce diarrhoeal disease incidence in users by 22 to 84 per cent.

In 2002 the UK Department for International Development in Kenya commissioned the Population Services International (PSI/Kenya) for an intensive five-year effort to implement the world's largest insecticide-treated net (ITN) social marketing programme. The programme's mandate was to reduce the incidence of malaria, especially among pregnant women and children under five, by creating a culture of ITN use.

'Don't Just SAY It Matters' addresses ethnicity-based health inequalities in New Zealand. It aims to increase cervical screening amongst New Zealand's Māori and Pacific women by creating an understanding of the importance of screening and enhancing the service to support uptake.

Based in Wisconsin, USA, Road Crew was one of five projects funded by the National Highway Traffic Safety Administration, seeking a five per cent reduction in alcohol-related crashes in the pilot communities.

The 'Will Balbir Pasha Get AIDS?' campaign formed part of PSI India's Operation Lighthouse, an HIV/AIDS prevention programme implemented in 12 major port communities in India. The programme aimed to reduce rates of unsafe sex by motivating people to consistently use condoms, call the confidential HIV/AIDS hotline, and use the Voluntary Counselling and Treatment services.

Food Dudes is an evidence-based programme designed to improve children's consumption of fruit and vegetables. 

The New Zealand Health Sponsorship Council's Kiwi Lives campaign aims to prevent and reduce problem gambling and gambling harm.