To tackle higher rates of smoking common in more deprived areas of Southwark borough, NHS Southwark sought to recruit smokers from these areas into the Stop Smoking Service, where they would be more likely to quit successfully than if they went cold turkey.
As part of their PRIME programme to reduce health inequalities in the area, NHS Birmingham East and North (NHS BEN) worked in partnership with healthcare consultancy Dr Foster Intelligence to design and deliver a social marketing campaign to reduce smoking prevalence in male routine and manual workers, aged 35 to 55 and living in deprived wards of the NHS BEN area.
In 2006, 32.6 per cent of people in Knowsley were defined as being current smokers. To tackle this, a unique partnership was established in 2006 between NHS Knowsley, Knowsley Council and the Roy Castle Lung Cancer Foundation's 'Fag Ends'.
NHS Stoke-on-Trent set out to reduce smoking in pregnancy rates in two high prevalence neighbourhoods – Meir and Bentilee. This was achieved through reconfiguring the existing 'Quit For A New Life' smoking cessation service and introducing a new style of peer support group (Me2 stop smoking club), which focused on rewarding mums and giving them alternatives to the 'me time' that cigarettes can offer.
Give It Up For Baby is a partnership incentive scheme that supports smoking cessation in pregnant smokers. An incentive of £12.50 per week is paid for every week a woman demonstrates she is smoke-free throughout the pregnancy and for 3 months after the birth of the baby. The incentive is redeemed via a National Entitlement Card at local Asda supermarkets against fresh food and groceries.
Launched in February 2000 by the American Legacy Foundation, truth® is the largest national youth smoking prevention campaign in the US and the only national prevention campaign not directed by the tobacco industry.
Vitality is a holistic health and wellbeing service for South West Essex, which supports individuals to improve their health by making simple lifestyle changes.
The service was developed as a result of a research exercise to understand barriers to quitting smoking. However, this research identified that residents did not want a service directed only at smoking cessation. Instead they wanted a lifestyle programme that integrated healthy eating, smoking cessation, exercise and alcohol advice.
NHS Stockport set out to increase the number of residents (particularly men and women with preschool age children) accessing smoking cessation services in Brinnington, an estate in the north of Stockport with a particularly high smoking prevalence.
This project aimed to increase the number of routine and manual smokers accessing and quitting with NHS Stop Smoking Services in Evelyn ward. It estimated to have the highest smoking prevalence and highest indices of multiple deprivation in the London borough of Lewisham.
The aim of NHS Kirklees' reaching routine and manual workers that want to stop smoking project was to increase the number of routine and manual (R&M) workers accessing the NHS Kirklees Stop Smoking Service.