Choose How You Move was a council-run initiative to encourage the widespread take-up of sustainable transport options, with the aim of reducing congestion and car dependency, alongside the added benefits of improved health and fitness.
Worcester was selected as part of the Government’s Sustainable Travel Demonstration Town Programme, alongside Darlington and Peterborough, to pilot the use of ‘smarter choices’ measures in reducing car use. The programme offered improved public transport infrastructure, cycle routes and pedestrian access, plus a variety of incentives and personalised travel advice.
There were notable changes in travel mode choice across Worcester between 2004 and 2008. Based on surveys with representative samples of more than 4,000 people before and after Choose How You Move, there was a relative: