National Social Marketing Centre

Early Presentation of Cancer Symptoms Programme

Last updated: 5 April 2011

Key facts

Topic
Target audience
Location
Dates
Pilot 2007 to 2008; Now mainstreamed and ongoing
Organisation
North East Lincolnshire Care Trust Plus
Budget
£107,000 for original pilot (2007 to 2008)

Contact details

Website
Cancer Collaborative
Contact
Julie Grimmer (Project Manager)
Contact
01472 232 261
 

Overview

‘Early Presentation of Cancer Symptoms’ is a community-led programme working across deprived communities in North East Lincolnshire. It uses local knowledge and communities to encourage people to present earlier with suspected symptoms of bowel, prostate and gynaecological cancers, with the aim of reducing cancer mortality rates.

Combining social marketing, community involvement and rapid improvement methodologies, the programme developed and worked with community teams of local people to gather insight across networks and establish connections, acting as a ‘passport’ into communities.

Key results

  • 50 per cent increase in the number of bowel cancers referred into services through two-week waits; 67 per cent increase in prostate cancer referrals; 28 per cent increase in gynaecological cancer referrals
  • 15 per cent (in 2007/08) increase in people feeling confident in identifying cancer symptoms, with a further 13.9 per cent increase in 2009/10
  • 11 per cent increase (in 2007/08) in reported willingness to act on symptoms, with a further 11.6 per cent increase in 2009/10
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