Research and Evaluation
Understanding what motivates and drives individuals, groups and organisations is what we do best. We use deep psychographic research techniques to help clients understand not just the 'what' (a behaviour) but also critically answer the question 'why' (motivation).
Through our research we are renowned for our ability to generate actionable insights and segment audiences in ways that help our clients to develop effective interventions. We are also highly experienced at connecting with stakeholders, capturing their perspectives and gaining their buy-in.
We also provide independent process, outcome, impact and value-for-money evaluations of social marketing projects. We believe that it is essential that every social marketing project is independently evaluated and that is why we include 'evaluation' as one of the six key stages of our social marketing planning process.