National Social Marketing Centre

Tools & resources

We are The NSMC – the social marketing experts. But we don't just use our expertise to deliver world-class services for our clients. We're committed to sharing best practice through our resources and tools. 

Planning guide and toolkit

Our practical Social marketing planning guide will help you develop, plan and deliver behaviour change projects that work. 

Value for Money tools

The NSMC's downloadable Value for Money tools will help you calculate the cost-effectiveness of social marketing and behaviour change programmes. 

Social marketing case studies

Find out more about effective behaviour change projects in action in our portfolio, and in our database of fully-researched and benchmarked social marketing case studies: ShowCase

One Stop Shop

The health research One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities. 

Starter for Ten

Developed by leading social marketing academics with real-world experience, Starter for 10 offers a set of flexible teaching and course materials for use in both undergraduate and master's programmes.

Publications

The NSMC shares social marketing best practice through reports and publications, many of them available for free download. Our most popular resource is the introductory Big Pocket Guide to Social Marketing, but you can browse all our publications online.

What resources do YOU need?

We can also create tailored flexible, intuitive resources that will empower your colleagues and build your in-house capability. To find out how we can help build tools to help your organisation, contact Patrick Ladbury patrick.ladbury@thensmc.com.

 
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  • At the forefront...

    The NSMC is at the forefront of social marketing thinking.

    Katherine Wilson - Senior Communications Implementation Manager, National Patient Safety Agency

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  • Services

    From start to finish, our world-leading expertise will guide your strategy and engage your stakeholders to produce powerful and sustainable results. Creative and cost-effective, we can help you think smartly about your audience and design programmes that really meet their needs.

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  • Social Marketing Casebook

    The first dedicated collection of social marketing case studies from around the world.

    Social Marketing Casebook

    Order online from Sage, or from Amazon.

     
 

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Latest News & Events

12 April 2015

NSMC is commissioned by SNV Netherlands to evaluate a water and sanitation programme in Cambodia

The NSMC has just won a major contract with the Netherlands Development Organisation SNV to evaluate one of their major water and sanitation programmes in southern Cambodia.  The WASH programme is aiming to reduce the incidence of infectious diseases through a combination of institutional capacity building and behaviour change interventions.  The evaluation project will begin in late April and will be conducting both qualitative and quantitative research in the southern part of the country to evaluate the impact of the WASH programme on rural communities.

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1 March 2015

The NSMC Level 4 Social Marketing Award Course

The next Level 4 Social Marketing Award Courses take place on the 14th and 15th April near Maidenhead.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

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24 February 2015

NSMC wins new project in Kent to develop a social marketing plan to reduce the number of expectant mothers who smoke

The NSMC has just been awarded a new project helping Kent County Council to develop a social marketing plan to reduce smoking rates in pregnant women.  We will be working over the next months to co-develop a behaviour change intervention that resonates with our target audience and helps them to quit smoking for good.  We will keep you informed of how this exciting project is developing throughout March and April. 

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18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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21 February 2014

The Chartered Institute of Marketing New Social Marketing Award

 

What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?

 

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