National Social Marketing Centre

Tools & resources

We are The NSMC – the social marketing experts. But we don't just use our expertise to deliver world-class services for our clients. We're committed to sharing best practice through our resources and tools. 

Planning guide and toolkit

Our practical Social marketing planning guide will help you develop, plan and deliver behaviour change projects that work. 

Value for Money tools

The NSMC's downloadable Value for Money tools will help you calculate the cost-effectiveness of social marketing and behaviour change programmes. 

Social marketing case studies

Find out more about effective behaviour change projects in action in our portfolio, and in our database of fully-researched and benchmarked social marketing case studies: ShowCase

One Stop Shop

The health research One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities. 

Starter for Ten

Developed by leading social marketing academics with real-world experience, Starter for 10 offers a set of flexible teaching and course materials for use in both undergraduate and master's programmes.

Publications

The NSMC shares social marketing best practice through reports and publications, many of them available for free download. Our most popular resource is the introductory Big Pocket Guide to Social Marketing, but you can browse all our publications online.

What resources do YOU need?

We can also create tailored flexible, intuitive resources that will empower your colleagues and build your in-house capability. To find out how we can help build tools to help your organisation, contact Patrick Ladbury patrick.ladbury@thensmc.com.

 
  • At the forefront...

    The NSMC is at the forefront of social marketing thinking.

    Katherine Wilson - Senior Communications Implementation Manager, National Patient Safety Agency

    Style: 
    Blue
     
  • NSMC membership

    If you're working to achieve positive behaviour change, or have an interest in social marketing, then NSMC membership could be for you.  

    Benefits include:

    • Free electronic subscription to Social Marketing Quarterly
    • 20% discounts on all NSMC training
    • 20% off all e-learning modules
    • Discounts on Chartered Institute of Marketing events

    Find out more.

    Style: 
    Grey
     
  • Social Marketing Casebook

    The first dedicated collection of social marketing case studies from around the world.

    Social Marketing Casebook

    Order online from Sage, or from Amazon.

     
 

Sign up for our newsletter

Latest News & Events

16 June 2014

The NSMC Level 4 Social Marketing Award Course

The next Level 4 Social Marketing Award Course takes place on 24 & 25 September and is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM). The course has been created from our nine years' experience of delivering social marketing training courses and with input from the accreditation unit at the CIM.

Read more

18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

Read more

21 February 2014

The Chartered Institute of Marketing New Social Marketing Award

 

What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?

 

Read more

17 January 2014

Behavioural economics, good communications and social marketing

The recent Behavioural Insights Team blog on getting more people to sign up for the Organ Donation Register got me thinking about two things:

Read more

28 April 2013

'Sing them something they bloody well know’ - quote from the film Zulu

I went to a fascinating presentation at a recent Chartered Institute of Marketing event  ‘ How social marketing changed attitudes and behaviour towards the army in Afghanistan and the Church in Wales. The event was part of the CIM’s social marketing interest group’s event’s calendar and focussed on marketing in war and religion.

Read more