We are pleased to announce that we will be holding a three-day Introductory course on Social Marketing in Washington D.C. just before the start of the World Social Marketing Conference in May 2017.

The course will take place at Trinity Washington University between Wednesday 10th and Friday 12th May 2017. The University is a 10 minute walk from Brookland - CUA Metro station on the Red Line.

This course is the only social marketing course accredited by the UK's Chartered Institute of Marketing (CIM) and has been created using The NSMC's extensive experience of delivering social marketing training courses over the last twelve years. At the end of the course, delegates will have the opportunity to sit an assessment to achieve the accredited Social Marketing Diploma Award.

Over the three days, attendees will learn how to plan, develop, implement and evaluate a social marketing programme, covering topics including:

  • An introduction to the key concepts of social marketing.
  • Conducting meaningful quantitative and qualitative research with your target audience.
  • Developing actionable insights from your research that can be used to build behaviour change interventions.
  • How to implement and evaluate your programme.

You can download a detailed syllabus for the training course here.

Who should attend?

The course has been designed for those who have a rudimentary knowledge of social marketing but want to know how to commission or develop their own social marketing interventions. It will also provide those who are attending the conference a thorough grounding in social marketing so they are able to participate in the conference sessions more effectively. 

What delegates have said about the course:

Previous participants have responded favourably both to the content and the delivery of the course:

"Very insightful", "I loved how diverse the course activities were.", "There was an excellent balance between lectures and activities." and "I really enjoyed it!"


To enrol please click here to access our online booking system which accepts all major credit cards. The cost of the three-day training course is $975.00 and includes the cost of sitting the exam and the CIM accreditation process. Alternatively, you can pay via Bank Transfer - if you want to do this please contact office@thensmc.com and we will send you an invoice. 

As a non-profit making organisation we do offer a small number of bursary awards for people who live in developing countries or those who work in public service and not-for-profit organisations.

If you have any questions about the course or the enrolment process, please contact The NSMC on office@thensmc.com.

Why choose The NSMC?

The NSMC has been delivering training courses and helping organisations use social marketing for over 10 years, working with thousands of people across the world.  We are leaders in developing innovative planning and research methodologies and experts in transferring our skills to those we train.  All of our trainers are experienced social marketers who have direct experience of developing and implementing social marketing programmes around the globe.