
The Challenge
During the Covid-19 pandemic, activity levels amongst the population fell significantly across the County of Essex. In response to this challenge, in 2021 Active Essex launched the Find Your Active Campaign which involved a major cross-county, multi-media communications campaign as well as the funding of a range of local activity projects. As part of the campaign, Active Essex also funded a range of larger projects designed to raise activity levels, including the promotion of litter picking groups and the appointment of ten Community Connectors whose role is the encourage and help their local communities get active.