To assess any changes in knowledge and behaviour, pre and post face-to-face street surveys were conducted with women aged between 35 and 50 in the intervention area of Ashton Hurst and the comparison area of South Denton.
The aim of this study was to gather exploratory data to inform a social marketing intervention to increase smoking cessation attempts in Brinnington by increasing quit attempts through NHS-run cessation services.
· Overall, the focus was on building a picture of the current services and reasons for their limited success.
· Recommendations will be made for possible changes and development of cessation services to make them more consumer-oriented.
· Key consumer insight will also be presented which may be able to inform future social marketing interventions.
· To outline patterns and trends of alcohol consumption among young people in England, the North East, and North Tyneside.
· To review the political context in which this intervention on public drinking and young people exists.
· To outline current work in North Tyneside that addresses issues related to alcohol misuse and young people.
· To establish an evidence base of good practice from various other strategies that aimed to address public drinking among young people.
Having previously established the target group for social marketing interventions as parents, in conjunction with head teachers. The objective of this study was to identify attitudes and behaviour patterns in relation to school food and healthy eating amongst this target group.
· Review existing training materials that aim to encourage and equip providers to offer Chlamydia screening and other related sexual health services
· Develop a 'gold standard' training course to help providers develop the confidence and strategies to introduce the topic of Chlamydia screening
· Provide recommendations, based on the project learning, on who should deliver the intervention on an ongoing basis and how it might be communicated to target audiences
· Using national and local statistics, identify key target audiences that social marketing activity should focus on
· Identify key behavioural influences among target audiences
· Review existing interventions for Stop Smoking Services
· Review potential key stakeholders for the project
· Preliminarily segment the target audience
· Measure awareness, perceptions and engagement of the 'Up For It' brand and events
· Measure awareness of other health focused campaigns and whether they had any reported impact upon their lifestyle
· Gauge feedback on the 'Did You Know?' leaflet
· Measure perceptions about current health and behaviours relating to their own health, such as frequency of exercise and alcohol consumption
This research aimed to:
· Identify the current issue in Dudley regarding fruit and vegetable consumption
· Understand the learning's from national research
· Outline what is currently known about fruit and vegetable consumption in Dudley
· Conduct primary research looking at peoples knowledge, attitudes and behaviour in relation to fruit and vegetable consumption
· Pre-testing research to develop suitable interventions
Objectives included:
To explore what it is like to be a pregnant smoker in Stoke on Trent;
• identify the factors that influence the behaviour of pregnant smokers in Stoke on Trent;
• develop a better understanding of the barriers to accessing existing services;
• improve our communications with key stakeholders who could influence women who were smoking in pregnancy; and
• to review and redesign the "Quit for a New Life" Stop Smoking Service based on customer insight and develop an intervention that meets the needs of the client group.