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ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Asgard

The Asgard (advice, support, guidance, advocacy, referral and direction) project aims to reduce the number of 16- to 19-year-olds in North East Lincolnshire who repeatedly use the Accident and Emergency (A&E) service.

Employment Other public health Parents Young people England Yorkshire and the Humber

Program H

Program H aims to prevent and reduce the prevalence of HIV/STIs by questioning male gender norms. There is a strong link between gender attitudes toward sexuality and HIV risk behaviours, such as non-condom use.

Sexual health and teenage pregnancy Men Young people International

Agita São Paulo

The Agita São Paulo programme was developed in 1996 to combat the low levels of physical activity amongst residents of the Brazilian state of São Paulo.

Physical activity Elderly people Employees International

In Motion

In Motion was developed by King County’s public transportation agency, Metro Transit. It applies community-based social marketing techniques to encourage residents to choose alternative modes of transportation instead of drive-alone travel (single occupancy car use).

Sustainability Communities International

Reducing graffiti vandalism

In 2006, Brent Council was spending approximately £450,000 a year cleaning up graffiti. A review by Brent’s Anti-Social Behaviour Steering Group led to the formation in 2007 of the Brent Graffiti Partnership Board, a multi-agency partnership aimed at reducing graffiti in the borough.

Crime and disorder Young people England Greater London

Stop While You Shop

To tackle higher rates of smoking common in more deprived areas of Southwark borough, NHS Southwark sought to recruit smokers from these areas into the Stop Smoking Service, where they would be more likely to quit successfully than if they went cold turkey.

Smoking BME Service providers England Greater London

Worklessness Collaborative Programme

The Worklessness Collaborative Programme, funded through the Working Neighbourhoods Fund and managed locally by North East Lincolnshire Council, aimed to reduce overall levels of unemployment in two deprived areas of Grimsby.

Employment Children Parents Service providers England Yorkshire and the Humber

Increasing the uptake of breast screening in Tower Hamlets

In 2005/06 Tower Hamlets had one of the lowest breast screening rates in England. To tackle this, NHS Tower Hamlets took a whole systems approach to ensure that the breast screening process was client-focused.

Cancer Service providers Women England Greater London

Check, Clean, Dry

Following the detection of the invasive algae, didymo, in New Zealand’s South Island, the Ministry of Agriculture and Forestry’s biosecurity communications team developed a social marketing campaign aimed at preventing its spread.

Sustainability Communities International

Increasing access to dental services

NHS Kensington and Chelsea (NHS KC) worked with social marketing consultancy Lamerton Swales on a project to increase self-referral rates to NHS dental services and improve overall oral health in under 18s and adults.

Other public health Children Men Service providers Women Young people England Greater London
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