We are The NSMC – the social marketing experts. Not only do we use our expertise to deliver world-class services for our clients, but we're also committed to sharing best practice through our resources and tools.

The NSMC shares social marketing best practice through a range of reports, leaflets and documents, many of which are available by free download.

The tabs above will take you to our archive of microsites. These microsites provide access to some of our most popular publications including our Social Marketing Planning Guide and Toolkit and Value for Money Tool.

If you want to view our full range of our publications, please browse our archive of publications by category. Our archive contains a comprehensive list of documents and reports covering such topics as social marketing theory and standards, health inequality reports and social marketing case studies. 

As a Centre of Excellence for social marketing, The NSMC has developed this online case study database as a valuable resource for practitioners and commissioners looking to showcase their work, gain and share learning and network with others.The database includes initiatives aimed at influencing a range of behaviours - from smoking to active travel and target audiences including young people to health professionals.

Each case study has been assessed against The NSMC's benchmark criteria and demonstrate clear behavioural outcomes. The case studies are structured around our six stage planning process which allows the user to follow the journey that teams took when delivering their programmes.

This practical resource from The NSMC will help you develop, plan and deliver behaviour change projects that work. Drawing on lessons learned through years of research and practical experience, we'll take you through the six key stages of successful projects - Getting Started, Scope, Develop, Implement, Evaluate and Follow-up - and provide tools and templates to support you through the process.

Although social marketing is primarily used in a wide range of public health projects, such as reducing smoking and tackling obesity, our guide and toolkit has been designed to help you apply best practice to any kind of behaviour change project, including encouragng the use of more sustainable transport modes, breastfeeding and recycling.

The NSMC's Value for Money tool will help you calculate the cost-effectiveness of social marketing and behaviour change programmes in five key health areas: smoking, breastfeeding, alcohol, obesity and bowel cancer. Each tool has been developed in partnership with leading health economists and NICE and calculates both direct and indirect benefits.

In our publications section you will find useful user guides for each of the five key health areas. Search under 'Value for Money' to download them.

Estimating the value for money of proposed social marketing programmes can be invaluable at the commissioning and planning stages as well as during the end of project evaluation phase.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities. 

The material within the One Stop Shop is primarily provided for the benefit of NHS and government bodies to aid shared learning.


The NSMC is renowed for its world-class training courses ranging from entry-level introductions to social marketig to accreditted courses for practitioners.

Starter for 10 offers a set of flexible teaching and course materials for use in both undergraduate and master's programmes and offers a basic framework on which to build new course materials.

Developed by leading social marketing academics with real-world experience, the resource contains a range of high-quality materials. Developed by leading social marketing academics with real world experience, the resource pack contains a range of high quality materials including presentations, case studies and individual assignments.