Publications

This short document outlines the main topics and activities covered during the three-day Social Marketing Award Course.

This report includes a brief discussion of the definition of ethics and the ethical dilemmas that may occur within social marketing activities.

This booklet provides a brief overview of the key concepts and principles of social marketing and is invaluable for anyone seeking a concise overview of the discipline.

Confused by social marketing terminology and jargon? Our short glossary of social marketing terms will make everything clear!

The final report on the achievements of The NSMC's Regional Development and Support programme designed to build social marketing capacity in public health.

This two page quick reference guide tells you succinctly how to procure efficient and effective social marketing resources.

This report charts the progress of The NSMC's social marketing learning demonstration sites which ran between 2007 and 2010. This report is the second in a series of three.

This report outlines the progress of The NSMC's social marketing learning demonstation sites which ran between 2007 and 2010. This report is the first in a series of three.

This is the final report outlining the results of The NSMC's learning demonstration sites which ran between 2007 and 2010. This report is the third in a series of three.

'It's Our Health' was the first national review of helath related campaigns and social marketing in England and was instrumental in the setting up of The NSMC.

This short publication provides a quick guide to The NSMC's Social Marketing Planning Guide and Toolkit microsite.

Based on the original six-point criteria by Alan Andreason, our Benchmark Criteria set out the key elements which comprise every successful social marketing programme.