Introducing the Social Marketing Planning Guide and Toolkit

This short publication provides a quick guide to The NSMC's Social Marketing Planning Guide and Toolkit microsite.

Social Marketing Benchmark Criteria

Based on the original six-point criteria by Alan Andreason, our Benchmark Criteria set out the key elements which comprise every successful social marketing programme.

Big Pocket Guide to Social Marketing

Packed with real life case studies, this popular guide will give you a good overall understanding of social marketing and how you can use it to change or sustain behaviours.