It's Our Health
'It's Our Health' was the first national review of helath related campaigns and social marketing in England and was instrumental in the setting up of The NSMC.
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NSMC reports
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Introducing the Social Marketing Planning Guide and Toolkit
This short publication provides a quick guide to The NSMC's Social Marketing Planning Guide and Toolkit microsite.
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Social Marketing Benchmark Criteria
Based on the original six-point criteria by Alan Andreason, our Benchmark Criteria set out the key elements which comprise every successful social marketing programme.
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Big Pocket Guide to Social Marketing
Packed with real life case studies, this popular guide will give you a good overall understanding of social marketing and how you can use it to change or sustain behaviours.
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