Social Marketing Ethics
This report includes a brief discussion of the definition of ethics and the ethical dilemmas that may occur within social marketing activities.
This report includes a brief discussion of the definition of ethics and the ethical dilemmas that may occur within social marketing activities.
The final report on the achievements of The NSMC's Regional Development and Support programme designed to build social marketing capacity in public health.
'It's Our Health' was the first national review of helath related campaigns and social marketing in England and was instrumental in the setting up of The NSMC.