Social marketing terminology and jargon can be confusing to the lay-person. This glossary contains a clear definition of all the main social marketing terms that you are likely to come across.

Key Concept

'Insight: A pivotal piece of understanding into the target audience that drives the development of the intervention. It is achieved by moving beyond simply looking at demograpic or epidemiological issues to focus on wihat moves and motivates people.'


Confused by social marketing terminology and jargon? Our short glossary of social marketing terms will make everything clear!

PDF icon Download (191.43 KB)