Sub21
This award-winning social marketing project aimed to reduce underage street drinking and antisocial behaviour in North Tyneside.
ShowCase
The first collection of fully-researched case studies to enhance social marketing success,
ShowCase features projects that have used social marketing to achieve real changes in behaviour.
ShowCase features projects that have used social marketing to achieve real changes in behaviour.
Pssst! Be Alcohol Aware
In 2007, Liverpool PCT and its key partners launched an innovative social marketing campaign that aimed to encourage students to behave responsibly towards alcohol consumption.