John joined the NSMC in early 2014. With a strong analytical and project management background gained in the transport industry, John has substantial experience using both quantitative and qualitative research methods.
Significant projects that John has worked on include the planning and implementation of a major qualitative and quantitative research project in Cambodia covering households, schools and stakeholders involved in a regional water and sanitation project. John has also carried out research into attitudes to obesity, smoking and physical activity amongst families and young people in the UK.
John set up and managed the successful and highly praised Hastings Safe Space and led our School Attendance behaviour change work in Hastings and Stoke-on-Trent. John was also lead for our work with the Read Your Way consortium in Hastings, boosting literacy levels among young people in the town and worked to adapt the programme to the realities of the 2020 lockdowns. During the Covid-19 pandemic, John also led our work to improve the uptake of the Covid-19 vaccine in parts of England.
At present, John is working on the evaluation of Active Essex’s Find Your Active physical activity campaign, as well as advising a UK local authority and how it can improve its services to support young parents.
John is also an experienced (and popular) trainer who leads a number of NSMC training courses, as well as being tutor for a course run by the International Social Marketing Association.
John is team administrator for the NSMC, ensuring that everything runs smoothly (most of the time). John also serves as Secretary to the Board of the European Social Marketing Association (ESMA).
John gained a degree in Economics and Geography from the University of St Andrews, an MSc from Cranfield University and also holds a Diploma in Management from the Open University.