We are delighted to announce that Professor Jeff French, the founding director of The NSMC, is coming back to give a series of masterclasses on social marketing over the next few months.

Jeff is a global thought leader in the fields of behavioural influence, social marketing and social programme planning.  As well as publishing over 90 academic papers and five books, Jeff is a visiting Professor at Brighton University and a Fellow at Kings College London University.

Jeff’s masterclasses will cover how senior managers and politicians can use social marketing to promote social good and explain how to build effective partnerships between the for-profit and not-for-profit sectors in order to deliver positive behaviour change across the globe.

These masterclasses will form part of a new suite of training products that The NSMC will be launching at the World Social Marketing Conference in Washington D.C. in May.  New courses will include “Advanced Social Marketing Research Techniques and “How to Evaluate Your Social Marketing Programme Effectively”.

These are exciting additions to our existing training products which include the only online Chartered Institute of Marketing (CIM) accredited Introduction to Social Marketing Diploma.

We will be going live with our redesigned training section of our website in early April at www.thensmc.com/training.