Students

Launched in February 2000 by the American Legacy Foundation, truth^® is the largest national youth smoking prevention campaign in the US and the only national prevention campaign not directed by the tobacco industry.

This Big Lottery-funded project aimed to improve fruit and vegetable consumption in Hawbush, a deprived neighbourhood in Dudley.

In 2007, Liverpool PCT and its key partners launched an innovative social marketing campaign that aimed to encourage students to behave responsibly towards alcohol consumption.

Food Dudes is an evidence-based programme designed to improve children's consumption of fruit and vegetables. 

To combat the declining number of young people eating school meals, Glasgow City Council's Direct and Care Services (now Cordia LLP) developed the Fuel Zone concept in Glasgow to revamp the image of the school meals service and reward healthy eating.

Choose How You Move was a council-run initiative to encourage the widespread take-up of sustainable transport options, with the aim of reducing congestion and car dependency, alongside the added benefits of improved health and fitness.

The UpforIt project was funded by the Kirklees Partnership, which consists of internal stakeholders from Kirklees Council and NHS Kirklees. Using Communities for Health funding, the Partnership established a project in collaboration with The NSMC to halt the year-on-year rise in overweight and obesity levels among 16- to 24-year-olds attending further and higher education (FE and HE) institutions across Kirklees.