Social marketing guidance
The National Social Marketing Centre's main website has information on social marketing practice in the UK in addition to useful resources and links.
National Social Marketing Centre website
ShowCase features a collection of successful UK and International case studies which have used social marketing techniques to achieve behavioural changes.
Public Health England's New Social Marketing Strategy 2014-17 describes the strategic framework for maximising the potential of social marketing and health-related behaviour.
Public Health England's Marketing Strategy