One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

‘A Dad’s guide to breastfeeding’: Social Marketing Project Report

Objectives included:

  • Assessing fathers' knowledge of infant feeding;
  • Gathering information on couples' feeding intentions before birth and practice when baby born;
  • Evaluating fathers' confidence in supporting partners' breastfeeding;
  • The extent and quality of parents' communication re. breastfeeding;
  • An assessment of the pack's content, format, design and tone;
  • Parents' perception of the impact of the pack on initiation and duration of breastfeeding.

Smoking in Pregnancy and Early Years: Social Marketing Project Report

To explore what it is like to be a pregnant smoker in Stoke on Trent;

•   identify the factors that influence the behaviour of pregnant smokers in Stoke on Trent;

•   develop a better understanding of the barriers to accessing existing services;

•   improve our communications with key stakeholders who could influence women who were smoking in pregnancy; and

•   to review and redesign the "Quit for a New Life" Stop Smoking Service based on customer insight and develop an intervention that meets the needs of the client group.

The health of women of child bearing age (WOCBA): Exploratory research

The research set out to understand women's behaviour and attitudes in four areas which have been identified as key drivers affecting foetal health – diet, physical activity and exercise, smoking and drinking alcohol.

In each case objectives were specifically to determine:

Breastfeeding: Insight report

The key objective of this research was to ascertain levels of knowledge and attitudes towards breastfeeding before campaign intervention with a particular focus on understanding barriers to breastfeeding and appropriateness of existing support.

Specifically the research was designed to:

Breastfeeding: Qualitative research into the behaviours, attitudes, relationships and barriers among health professionals, partner organisations and residents

Research objectives were as follows:

  • In order to develop and deliver a successful social marketing campaign it is crucial that the PCT first understands the target audiences.
  • More specifically to gain insight into the behaviours, attitudes, relationships, barriers and resistance to breastfeeding among professionals, partner organisations and residents within North Halifax.

Specifically, research was needed to shed light on the following:

Teenage pregnancy and the workforce: Qualitative research

The overall aim of the research was to understand the workforce's perceptions of issues faced by young people as well as current approaches to sex education and issues surrounding teenage pregnancy. More specifically: 1. To understand what the workforce see as the problems, issues and norms surrounding teenage pregnancy; 2. To explore what the workforce believe is their role and contribution to the solution of teenage pregnancy and promotion of sexual health; 3. To understand what resources and solutions can most effectively meet workers' needs throughout the network.

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