Reducing smoking prevalence in Brinnington, Stockport: Scoping report
The aim of this study was to gather exploratory data to inform a social marketing intervention to increase smoking cessation attempts in Brinnington by increasing quit attempts through NHS-run cessation services.
· Overall, the focus was on building a picture of the current services and reasons for their limited success.
· Recommendations will be made for possible changes and development of cessation services to make them more consumer-oriented.
· Key consumer insight will also be presented which may be able to inform future social marketing interventions.