The overall objective of the research was to inform understanding of the potential value of a 'social norms' approach (in terms of engaging the audience, influencing behaviour and driving HTK completion) and any parameters around how this type of messaging needs to be delivered for best impact. In addition, the research aimed to provide an assessment of the relative strength of different executions and concepts.
The overall aim of the research was to understand the workforce's perceptions of issues faced by young people as well as current approaches to sex education and issues surrounding teenage pregnancy. More specifically: 1. To understand what the workforce see as the problems, issues and norms surrounding teenage pregnancy; 2. To explore what the workforce believe is their role and contribution to the solution of teenage pregnancy and promotion of sexual health; 3. To understand what resources and solutions can most effectively meet workers' needs throughout the network.
The research was conducted in two stages, as follows: 1. Stage one comprised strategic research into attitudes and beliefs about cancer among Indian, Pakistani and Bangladeshi people aged fifty to eighty. 2. Stage Two comprised creative development research, exploring the potential of different communications approaches to engage and motivate the Asian communities.
The overall aim of the research was to understand how to engage junior doctors more effectively with policy concerning the NHS, in the specific context of the quality and efficiency agenda. Within this, there was a requirement to understand barriers to engagement, how these can be addressed and to identify the channels for successfully engaging this audience going forward.
• To explore young people in care's aspirations for the future and the support they receive to realise these aspirations • To understand foster carers' thoughts about supporting their foster children's aspirations
The main aim of this research was to evaluate the creative routes against the campaign objectives and to provide recommendations for longer-term developments of the interventions, should further versions be produced in 2010/2011.
Government policy outcomes for maternity are dependent on the successful engagement of and support provided to women and their partners before, during and after pregnancy and birth. Quantitative evidence suggests that satisfaction with maternity care is lower in NHS trusts in London than in other parts of England: in fact 19 of 27 of London-based trusts have been identified as 'least well performing'.
The overall purpose of the research was to examine users' and non-users' expectations and views of the toolkit as a whole, and their views and use of each item.