To assess any changes in knowledge and behaviour, pre and post face-to-face street surveys were conducted with women aged between 35 and 50 in the intervention area of Ashton Hurst and the comparison area of South Denton.
Â
NHS London commissioned this research in order to develop an understanding what they can offer health professionals in exchange for supporting their patients, in terms of personal information and advice, to become more active and how NHS London can make it easier and quicker for them to do so effectively.
Â
Specifically the research was commissioned to;
The Specific objectives of the research were to give insight into a range of specific issues: • Awareness of cancer & risks • Knowledge about symptoms • Confirm barriers to seeing a GP • Most effective language to push to seeing a GP – cancer-led v symptoms-led • Most effective type of appeal to push to see a GP – emotional v rational • Examples of existing campaigns – cancer-led (Cancer Chancer) and symptoms-led (Cough Cough):
The research was conducted in two stages, as follows: 1. Stage one comprised strategic research into attitudes and beliefs about cancer among Indian, Pakistani and Bangladeshi people aged fifty to eighty. 2. Stage Two comprised creative development research, exploring the potential of different communications approaches to engage and motivate the Asian communities.
The objectives of the research were to understand the impact of the campaign in terms of: