One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Topic

Physical activity: Consumer insight

In order to meet the business objectives outlined in the Background section (above), the specific research objectives were to:

DEFRA water saving campaign: Evaluation research

The overall aim of the research was to evaluate the success of the water saving campaign, by way of conducting a pre and post campaign measure, with options for conducting further waves of research over the next three to four years.

Specifically, the research assessed:

Awareness and recognition of the campaign
Attitudes and behaviour towards saving water in the home
Differences in awareness and attitudes by segments being targeted from the Defra
Attitudinal segmentation